I am about to start school at a residential
personal trainer program in
I have a Bachelor's Degree from Penn State in Information Science and
Technology but have not built a custom website since I graduated college in
I have only minimal experience with web design but consider myself computer
and web savvy. I think its very important to have an on-line presence not only
possible future employers but more important future clients.
I would like to have an interactive website that my clients could review my
credentials but also input and track their results either by me or them.
I would ideally like them to be able to enter information through a mobile
integrated device but at least be able to view/interact with my website on a
internet-ready mobile device.
My inquiry is in regards to recommended website building tools for
Thank you for your valuable time and consideration.
Congratulations on your Choice to Become a Personal Trainer
It must have been a tough decision to really go against your ivy league
college major to enter the fitness field. If you haven't seen yet, there
are a bunch of
college degree reviews from personal trainers with various 4 year college
degrees around the world.
You're definitely correct about the importance of having a web presence.
Depending on the setting of which each personal trainer starts their career the
necessity for a web presence grows as a trainer's career grows.
Since most personal trainers start at a gym where there is a large pool of
perspective clients (gym members) a web presence may not seem important but as
they mature as a personal trainer and eventually decide to work as an
independent an online presence whether it be a website, blog, myspace profile or
craigslist advertisement could net them more than 50% of their clients.
If you truly want to make being a personal trainer your long-term career,
since you're starting early, getting multiple certifications, even if you
eventually let some expire will help you add more things to your resume but will
allow you to learn more and get a wide variety of experience as you train
clients using knowledge gained from each certification.
Social Media: A valuable Tool for
As mentioned in the previous paragraph, having an online presence no longer
means simply having a website. The web is dominated by social media these
days from Twitter
Usually businesses such as personal trainers use the social media to promote
their personal trainer websites but sometimes personal trainers use the social
media sites by themselves to attract prospective clients.
Websites for Personal Trainers
A good website can last a whole career and it is important to have one.
You mention interactive design but that shouldn't even be on your mind until you
get some good writing.
If writing is a strongpoint of yours, begin writing the pages which will
introduce yourself as well as your services.
Make sure you include a call to action so the prospective clients who are
visiting your website will get emotional and want to contact you for training.
As far as the actual design goes you have a few different options. The
first thing you should do is find a domain name (i.e. YourName.com) and buy it.
Having the name of your website will allow you to write for it a little easier
especially if you get an off-the-wall name.
3 Top Options for Personal Trainer Website Design
1. Pay a Web Designer
Paying a web designer is probably the smartest choice although it can get very
expensive. If you want interactive components which will likely need some
back-end web design,it could run up the cost even more. If you decide to
go with a web designer make sure you have everything planned out 100% and
written down for your designer. If you want to spend less money you may
want to check elance.com or guru.com to hire an overseas freelancer.
2. Buy A Website Template
Website templates are very cheap compared to web designers. Website
templates usually run anywhere from $30 to $200. They are designed to be
edited on a WYSIWYG (What You See Is What You Get) website editor which is like
using a word processor. Although it takes time to learn how to use website
editors it may be worth it as you can make changes to your site for free at any
3. Use a FREE Website / Blog Template
This may not be for you but anyone can use one of the blogging platforms such as
Wordpress or Blogger to create a website to sell personal training. Most
web servers that you would buy your domain name for offer hosting which often
comes with free website editors as well. The major drawbacks of free
website/blog templates is they can sometimes look generic and/or have mandatory
advertisements on them although there are thousands of free themes to make your
Not sure exactly what you mean when you say "interactive" which could mean
anything from viewing photos of your certifications to logging in to your site
and entering their food intake for the day.
Whatever you decide to do, keep in mind that the major point of your personal
trainer website is going to be to attract potential customers, schedule them in
for consultations and make a living. Everything else should be secondary.
If you simply want a website with nice photos, clear writing and easy
navigation without any special interactive components, using a template will be
the most cost effective way to have a great website as a personal trainer.
All you will need is a domain, web hosting and a WSIWYG editor such as
Microsoft Expression Web or Adobe Dreamweaver although there are free editors
out there. There are many websites selling website templates online.
One of the biggest is TemplateMonster.com.